GECs suffer 11 per cent hit in IPL week

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Last updated : September 25, 2014 04:04 PM
STAR Plus is the No. 1 GEC in the latest week

There has been a decline of 11 per cent in the share of general entertainment channels in the second week of the IPL telecast, as per TAM data for Week 12 (C&S, 4+, all India). The Hindi news genre has also seen a decline of 7.6 per cent in the latest week.

The share of Hindi movie channels has seen a rise of 42 per cent, owing to the telecast of IPL on SET Max, a movie channel.

STAR Plus is the No. 1 GEC in week 12, as per the TAM report. The channel has maintained its share of 24 per cent from Week 11 and has garnered 315 GRPs (C&S, 4+, HSM). Colors is 24 GRPs behind at No. 2, garnering a relative share of 23 per cent.

The finale of STAR Plus' music reality show, Music Ka Maha Muqabala, which was held on Saturday, recorded a TVR of 3.

Zee TV is at No. 3 with 252 GRPs. Its relative share has grown from 17 per cent in Week 11 to 20 per cent in Week 12.

Sony, at No. 4, has seen a decline in GRPs, from 157 in Week 11 to 114 in Week 12. The channel's share stands at 9 per cent. It is followed by Imagine TV, which has garnered a share of 8 per cent.

SAB and STAR One have garnered relative shares of 6 and 4 per cent, respectively. Sahara One, DD1 and STAR Utsav have garnered 2 per cent each.

On the list of most watched programmes on Hindi GECs, Bidaai is at No. 1, garnering a TVR of 6.8. It is followed by Balika Vadhu, which garnered a TVR of 6.5. Yeh Rishta Kya Kehlata Hai and Pavitra Rishta have recorded a TVR of 5.6 each. Uttaran is at No. 5 with a TVR of 5.

The other top programmes are: Pratigya, Na Aana Is Des Laado, Dance India Dance 2, Yahan Mein Ghar Ghar Kheli and Jhansi Ki Rani. Zee TV has the most number of shows in the top 10 list.

First Published : September 25, 2014 04:04 PM

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