Amar Ujala gets into book publishing

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | March 31, 2010
The new division is all set to launch its first book under the banner of Amar Ujala

Publishers of Hindi daily Amar Ujala are getting into book publishing and are all set to launch the publication's first book, titled Housewife to Homemaker, in the coming month.

The self help book aims to help housewives to learn basic English, inculcate fashion and dressing sense and teach them etiquette. The 700 page book bears a cover price of Rs 150 and will have an initial print run of 25,000 copies.

Amar Ujala Book Publishing Division plans to launch one book every month and the titles will be distributed at the newsstands and book stores across Uttar Pradesh. All books launched by the division will be in Hindi. Targeted at the middle class segment, the division will focus on issues related to women and children - particularly teenagers.

Sunil Mutreja, president, marketing, Amar Ujala, says, "There is a lack of good content in Hindi in the self help genre and whatever books are there are misleading. Through this approach, we aim to provide quality content to our readers. Through this venture we aim to do good to the society."

He adds that the books published by the group will try to be their "guide". The book division is working on its second offering - a science fiction in Hindi. All books launched by the group in future will have similar cover prices and initial print runs.

The group also plans to launch three magazines revolving around women, education and health.

For the record, at No. 3, Amar Ujala added around 3.95 lakh readers in the second round of IRS (R2, 2009), with its total readership now at 2.9 crore, reaching out to readers across UP, Uttranchal, Chandigarh, Punjab, Haryana, Himachal Pradesh and Jammu and Kashmir.

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