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Remmy Awards: Temple Advertising, TBWA India and Sapient bag the top honours

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 31, 2010
The ads were placed in categories such as the Best from the BPO Industry, IT and Telecom, Manufacturing, Sales and Marketing functions and Best Art Direction

The awards ceremony for the Recruitment Marketing (Remmy) awards was held on March 26 at the Leela Kempinski in Mumbai. The awards were instituted by the Times Group to honour recruitment advertising in the print media.

& #BANNER1 & #Since global companies started making their presence felt in the Indian market, the term 'recruitment advertising' made waves in India. To attract the right kind of talent, it became important to pull the right people. The Remmy Awards appreciates the talent and hard work that goes in creating innovative recruitment ads.

The recruitment ads have to be simple and clear; need to have an aspiration value and an edge that can drive a candidate to apply for a particular firm over the rest.

The jury comprised leading names in the industry, including Alok Nanda, managing director, Alok Nanda and Company; Santosh Padhi, chief creative officer and co-founder, TapRoot India; Sajan Raj Kurup, founder and chief creative officer, Creativeland Asia; Gautam Chainani, chief people officer, Aditya Birla Financial Services; GS Uppal, head, industrial relations, corporate sustainability and administration, Tata Motors; and Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group.

The entries were judged under categories such as Best from the BPO Industry, IT and Telecom, Manufacturing, Sales and Marketing Functions and Best Art Direction.

Temple Advertising, representing its client REVA Electrical Car Co., bagged the winning prize in three categories. TBWA India fetched an award for its client, Intelenet Global Services, in the BPO sector and Sapient won in the IT and Telecom sector.

Speaking about how important it is to hire the right kind of talent in order to sell the product to the customer, the chief guest of the evening, Saroj Datta, executive director, Jet Airways, said, "The organisation depends on manpower hired to run the functions and the right kind of training incurred to maintain the high standard of service that is expected out of the employee. The right kind of recruitment is the key and hence, the platform of Remmy awards, which encourages the niche advertising market of recruitment ads, has a long way to go.

"Recruitment ads have gained a lot of significance with changing times. Remmy is a great initiative as it plays an active role towards showcasing and highlighting the importance of recruitment advertising. A recruitment message can only be successful if it has the ability to jump out of the page."