afaqs!

Goafest 2010: It's Ogilvy India and Mudra all the way

By Biprorshee Das , afaqs!, Goa | In Advertising | April 12, 2010
Ogilvy India continued to dominate for yet another year with the maximum number of metals and a Grand Prix, while Mudra followed next with four gold awards at the Creative Abbys

As the curtains came down on Goafest 2010, the teams from the various creative agencies thronged the awards venue, brimming with enthusiasm as the creative awards were announced with much fanfare.

Much like before, Ogilvy India took home the maximum metals. The agency won a total of 43 awards, which included one Grand Prix, three gold, nine silver and 30 bronze trophies. The agency won one of the two Grand Prix that were given away, in the Integrated category.

It was little surprise that the Vodafone Zoozoos still stayed 'fresh' in everybody's minds. Rajiv Rao and his team at Ogilvy India continued to beam, as one of the most popular campaigns in recent times fetched the agency two gold trophies and the Grand Prix, in the Film Single and Integrated categories. Ogilvy India won its third gold for The Economist (Baby) in the Direct Response (Print) category.

The gold awards were considerably less this time round; and the maximum number, four, went to the Mudra Group. Mudra flags flew high all round the venue, as the group won a total of 26 metals, including nine silver and 13 bronze trophies, besides the gold awards.

The agency won the gold trophies for its campaigns on Srujan, The Economic Times and Ministry of Tourism (Incredible Taj), shortlisted in various categories.

The red bandanna-clad Publicis camp had much to cheer about, as they won a total of 22 metals, which included two gold, six silver and 14 bronze trophies. Publicis Communications won the two gold awards for Stedfast Shredders and Croft, shortlisted in the Print Single category.

Creativeland Asia and Bates 141 won a gold trophy each, for their campaigns for Café Coffee Day and India Book Distribution, in the Out of Home and Direct categories, respectively.

Creativeland Asia won a total of 10 metals, with two silver and seven bronze trophies; while Bates 141 bagged eight metals (two silver and five bronze, besides the gold).

Among other agencies, last years No. 1 agency, JWT India won only metals (two silver and 10 bronze); Leo Burnett won 11 (three silver and eight bronze); Rediffusion-Y&R and Cheil Worldwide won five each (one silver and four bronze); and Taproot India won five metals (three silver and two bronze) as well.

Other winners included Draftfcb Ulka, ELEVEN Brandworks, Thoughtshop Advertising and Film Productions, TBWA Mumbai, M&C Saatchi, Orchard Advertising, ideas@work Advertising, BBDO India, Umbrella Design, Civilisation, Onads Communication, BC WebWise, Webchutney, RKSwamy BBDO, Interface, Media2Win, G2Direct & Digital - Grey Group, D-Zine Garage, Hungama Digital Media Entertainment, Hungry & Foolish Creative Products India, Experience Commerce, Telibrahma Convergent Communications and Palasa Creative House.

The metal tally does not include the Craft (Print and Film) category.

In the Craft category (Film), Vodafone Zoozoos gained recognition once again, with Nirvana Films bagging a Grand Prix and a gold trophy for its work on the campaign. The house bagged a total of 12 metals - one Grand Prix, four gold, three silver and four bronze. Besides the gold for Vodafone, Nirvana won two gold trophies, for Frooti and Bajaj.

Publicis Inhouse also won two gold trophies for their work on Rotaract Club of Mumbai Shivaji Park in the Film Craft category.

Corcoise Films won a gold for Max New York. It also won five silvers and one bronze; while Footcandles bagged two silver and four bronze trophies.

Among the other production houses, Good Morning Films won three metals; while Little Lamb Films, Rawshark Films, Equinox Films and White Light Moving Picture Company won a metal each.

In the Print Craft Category, the winners included Mudra Group, Publicis Communications, Ogilvy One Worldwide and ideas@work Advertising.

For the complete list of winners at the Creative Abby Awards, click here.