Bates 141 ropes in Kaizad Pardiwalla as EVP, Mumbai operations

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 13, 2010
Pardiwalla will contribute towards the growth of new media within the agency

Bates 141 has appointed Kaizad Pardiwalla as executive vice-president, Mumbai. His main responsibility will be to lead the largest office of the agency, which handles key accounts such as Virgin Mobile, TVS, Fiat, Tata AIG, Pfizer, Hindustan Unilever and ICICI Bank credit cards.

On his return to mainstream advertising, which is his first love, Pardiwalla says, "I am delighted to join Bates141. The agency has a clear vision for the future and I look forward to being an integral part of the team to fulfil that vision."

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Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy Advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region. After three years, he took on the reins as the national head of OgilvyOne India.

Under his leadership, OgilvyOne Worldwide serviced key clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.

Welcoming Pardiwalla to Bates 141, Sonal Dabral, chairperson and regional executive creative director, Bates 141, says, "Our Mumbai office is the growth and fame driver for the organisation and in Kaizad, we found an amalgamation of a good sensitive leader and someone who is passionate about putting in good work."

Besides spearheading the Mumbai operations, Pardiwalla will contribute to the growth of new media within the agency. He defines new media as an ever evolving digital platform where consumers can be engaged.

Sandeep Pathak, chief executive officer, Bates 141, says, "In Padiwalla, we found a perfect blend of competencies that we needed - passionate love for advertising, as well as knowledge and appreciation of new media, which is integral to a brand's success today."