Anurradha Prasad is president, AROI

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 21, 2010
Prasad replaces Apurva Purohit, who held the post for two years

Anurradha Prasad, chairperson and managing director, BAG Infotainment, was elected president of Association of Radio Operators of India (AROI). Earlier, Apurva Purohit, chief executive officer, Radio City handled the post for two years. The presidency rotates every two years at AROI.

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Discussing the new development and the future plans, Prasad says, "I will ensure that there is a level playing field for all operators in India. I will push forward the issues taken on hand by Apurva. Also, bringing a shape to the industry will be essential by logical intervention over the policy issues. I am happy that the radio operators are on the same page."

Purohit says, "As per the constitution, I completed two years at AROI and have to say that during my tenure, a lot of effort was put in by the players aligned to causes. For example, one was getting political advertisement approved on radio. I am sure that Anurradha will carry on the same legacy."

Founded in 2007, AROI is the elected body of members of the radio industry that represent common views to the government.