The stage for dancing kids set on Colors' Chak Dhoom Dhoom

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 22, 2010
The dance reality show will see children in the age group of 5-14 years, competing for the title of Best Junior Dancing Star

Chak Dhoom Dhoom, the dance reality show for kids, is all set to enthrall viewers from April 30. The show will see children in the age group of 5-14 years, competing for the title of Best Junior Dancing Star. The dance reality show will be aired every Friday and Saturday at 9 pm.

The channel claims that over 10,000 kids were auditioned for the show in six cities, of which only 40 have made it to the gala round in Mumbai. Of these, 16 selected contestants will compete against each other over a period of 13 weeks.

The choreographer duo of Bosco-Caesar will evaluate and groom the kids to create styles suitable to their aptitudes. The show will be judged by Saroj Khan, Ahmed Khan and Vindu Dara Singh. It will be hosted by the little stand-up comedy artist, Saloni Daini, and Bigg Boss 3 contestant, Pravesh Rana.

Commenting on the new show, Ashvini Yardi, programming head, Colors says, "It was Colors that came out with the children's stand-up comedy show, Chhote Miyan, backed by two more seasons. Chak Dhoom Dhoom is another attempt to showcase the young talents of the country. Here, children will be given an opportunity to showcase a variety of dance forms, such as Indian, salsa, Western, hip-hop and break dance."

Rameet Arora, head - marketing, Colors talks about the marketing strategy and the competition in detail. "The marketing strategy will focus on the kids, as they are the real heroes of this show. We will deploy a lot of engagement media, such as tie-ups with fast food restaurants to promote our show. Even the hoardings will reflect the charm and talent of kids in the foreground. We are focusing on families and children scouting out during summer evenings. Almost 35 cities have been mapped under the same."

Arora adds that road shows have also been planned, inviting people to dance in crowded areas, which will be a form of talent display.

Talking about competition from the upcoming season of Dance India Dance - Kids Special, he says, "Competitors are always good; but only time will state that both the shows are poles apart in terms of content and mannerisms."

The sponsors of the show have not been disclosed by the channel. The show is produced by Endemol India.

Colors has announced a number of properties to be aired this year, including India's Got Talent - Season 2, Bigg Boss - Season 4 and Khatron Ke Khiladi with Priyanka Chopra.

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