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Rameet Arora calls it a day at Colors

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 23, 2010
After quitting from the post of head - marketing at Colors, Arora will join McDonald's as senior director

Rameet Arora has called it quits from the post of head - marketing at Colors. Arora will serve a notice period of three months at the channel, after which he is set to join McDonald's as senior director. Arora has been with Colors since its inception in July 2008.

Arora confirms the recent development, and talks about Colors and his future plans in detail. "It was phenomenal, working with a brand like Colors. I am proud that I worked with a genius called Rajesh Kamat. At Colors, we produced some great campaigns and built a brand based on consumer belief."

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About his responsibilities at McDonald's, Arora states, "It is a portfolio dealing in multiple capacities with various business roles. It will be almost a leadership function."

At Colors, Arora dealt with consumer in trade, branding, consumer pull, launching shows and sustained affinity of the channel.

Rajesh Kamat, CEO - Colors and Group COO - Viacom18 talks about Arora's stint with the channel. "Rameet's passion and experience gave a strong positioning to the channel in a short span of time. Due to his perseverance, many of our shows got a unique space in the entertainment genre."

Arora began his career in advertising in 1996 at Arms Communications. He stayed there for a year and a half. Then, he moved to Rediff for almost a year. Thereafter, he did a short stint at McCann-Erickson.

In 2000, he joined Leo Burnett as senior account supervisor. Arora was with Leo Burnett for more than eight years. During that span, he worked as director, corporate initiatives; and spearheaded the recruitment and reputation drive.

Arora handled brands such as McDonald's, Hitachi, UTI, Future Group, Asia Pacific Breweries, Heinz and Complan, during his tenure in the advertising world.