IPL's first semi-final records highest ever viewership

By Sapna Nair , afaqs!, Mumbai | In Media Publishing
Last updated : April 23, 2010
The first semi-final match between Mumbai Indians and Bangalore Royal Challengers recorded the highest TVR of 6.2

Although the final verdict on the fate of the Indian Premier League is unknown, cricket enthusiasts are lapping up the final few matches. As per aMap data, the first semi-final between Mumbai Indians and Bangalore Royal Challengers garnered a TVR of 6.21 (C&S, 15+, six metros).

This is the highest ever viewership recorded by any of the IPL matches. The inaugural match between Deccan Chargers and Kolkata Knight Riders fetched a TVR of 4.3. In the third season, the match between Mumbai Indians and Delhi Daredevils, held on March 17, garnered a TVR of 6.17.

Approximately 9.7 million viewers tuned into Max to catch the match held on April 22 in Mumbai. This is far higher than the 6.6 million viewers who tuned in for the first match of the season.

Bengaluru was keener on the match compared to Mumbai. The TVR recorded by the match in Mumbai was 10.3, while that recorded in Bengaluru was 10.9. However, Mumbai enjoyed a reach of 3.1 million, while in Bengaluru, the reach was 1.7 million.

The last 10 IPL matches fetched an average TVR of 4.5. The match held on April 19 between Kolkata Knight Riders and Mumbai Indians recorded a TVR of 5 and had approximately 9.5 million viewers tuning in. This was the most watched among the last 10 matches.

First Published : April 23, 2010

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