Wynn Telecom appoints creative and media agencies

Dentsu Creative Impact is Wynn Telecom's creative partner; while Karishma Initiative and Alliance Advertising are its new media agencies

After a multi-agency pitch, Dentsu Creative Impact has won the creative duties for Wynn Telecom's new mobile handset brand, Wynncom; while Karishma Initiative and Alliance Advertising have been appointed as the media agencies for the brand.

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Wynn Telecom will launch a 360-degree integrated campaign across media vehicles. The ad spends for this fiscal will be more than Rs 30 crore, spread across television, print, outdoor and online.

"Dentsu Creative Impact will handle the creative part of the business. The media business would be largely driven by Karishma Initiative; while special activations and properties related to sports would be done by Alliance Advertising. The objective is to do traditional things differently and to break the clutter," says Naved Chaudhary, head - marketing, Wynn Telecom.

Arvind R Vohra, co-founder and managing director, Wynn Telecom, shares that the selected agencies' extensive understanding of the corporate and strategic requirements of the business would help fulfill the company's communication objectives.

While sharing his satisfaction with winning the creative duties for Wynn Telecom, Rajesh Aggarwal, president, Dentsu Creative Impact stresses on the agency's strategic insights and creative excellence. He adds that Wynn Telecom is a new player in the mobile handset category; and their key focus would be to make Wynncom a preferred brand in the mobile handset market.

NP Sathyamurthy, CEO, Karishma Initiative says that he looks forward to being a true partner, by offering differentiated customer engagement solutions.

"We are enthused that Wynncom has recognized the agency's expertise and enthusiasm for the work that we do; and will leverage our experience to make Wynncom a winner," says Arshad Nizam, director, Alliance Advertising.

Wynn Telecom recently signed on Saif Ali Khan as the brand ambassador for Wynncom.