afaqs!

Final match of IPL 3 fails to break record

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | April 27, 2010
As per aMap, the final match held on Sunday, April 25 managed to rake in TVR of 7.3 only

The finale of the Indian Premier League's (IPL) third season failed to match up to its earlier counterparts. The final match between Mumbai Indians and Chennai Super Kings managed to record a TVR of 7.3, as per aMap data for C&S, 15+, six metros.

This is lower than the viewership of the last two season finales of the IPL. The first season finale garnered a TVR of 8.7; while the IPL 2 finale, between Deccan Chargers and Royal Challengers Bangalore, garnered a TVR of 8.

& #BANNER1 & #The final match of the third season was watched by approximately 9.7 million viewers; whereas the finale of the second season was watched by approximately 11.7 million viewers.

Going by the viewership data, Chennai viewers did not seem to be very enthusiastic. The match garnered a TVR of 7.5 in Chennai; while in Mumbai, it recorded a high TVR of 13.1.

While 3.8 million viewers watched the match in Mumbai; in Chennai, a little over 1 million viewers tuned in. The first innings of the match, when Chennai Super Kings were batting, attracted the most eyeballs, with the TVR reaching 8 in the six metros. The number of people watching the match declined towards the second innings.

The first semi-final between Mumbai Indians and Royal Challengers Bangalore fetched a TVR of 6.2; while the second semi-final between Deccan Chargers and Chennai Super Kings garnered a TVR of 5.1.

Season 3 of IPL had an encouraging start, as it garnered a much higher viewership than last season. The inaugural match between Deccan Chargers and Kolkata Knight Riders recorded a high TVR of 4.3.