As the world celebrated the 40th Earth Day on April 22, Garnier, the mass market brand of French cosmetic company L'Oréal, joined hands with India's leading English daily, The Times of India, to promote green ideas amongst the Indian citizens.
The initiative will be promoted through ads on newspapers, radio, through SMSes and digital media. Interested participants from Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata can send in their ideas by registering on the website, www.takecaretakecharge.in. For every idea received, Garnier and TOI will buy 10 kg of paper for recycling.
These ideas will then be judged on the parameters of relevance to topics mentioned, originality, implement-friendliness, impact/scale, implementation cost (approximate) and approximate time line for implementation. 10 ideas per city will be finalised on the set parameters by the CEE and one idea per city will be chosen by the panel of judges and CEE officials.
"We will reward the six winners from each city, who will help compile a special edition of TOI in June, along with the minister-in-charge of the Ministry of Environment and Forests, Shri Jairam Ramesh. The issue will also feature green-rich editorials by noted environmentalists and opinion leaders. The content in the paper will also showcase the six winners and their winning ideas from the green citizens' campaign," says Singh.
The winning ideas will be shared with respective bodies aligned to the campaign and the ideas will be recommended to the government bodies for implementation or further development.