AAI floats tender for ad rights outside Guwahati Airport

Airports Authority of India (AAI) has floated a tender for exclusive advertising rights outside the terminal building of Lokpriya Gopinath Bordoloi International Airport (LGBI) in Guwahati for a period of five years. While the earnest money deposit (EMD) is Rs 6,26,800, the minimum reserved license fee has been fixed at Rs 5,97,500 per month, compoundable by 10 per cent per annum.

The total display area of more than 5000 sq. ft will be divided for putting up of glow signs and hoardings.

The companies bidding for the tender must have a minimum of three years' experience in the advertisement display business at transportation centres such as airports, seaports, railways, bus terminals and bus shelters, amongst other public places.

LGBI is one of the six busiest airports in the country in terms of passenger volume. The airport handles nearly 8,000 passengers daily and in the peak season, the figure goes up to more than 10,000. Also, it is the only other airport, after Kolkata Airport, catering to both domestic and international passenger traffic of north eastern region of India.

Vikas Bhambri, senior vice-president, Mudra Max says that though big media owners may not be interested in the tender, this will serve as a good opportunity for those who already have the rights for branding inside the airport. "Clients from finance and telecom will be interested in taking up the inventory outside LGBI. Also, hospitality and tourism departments of various surrounding states will advertise here as Guwahati is a gateway to the Northeast," he adds.

The tender documents, priced at Rs11,250, can be downloaded directly from the website of AAI. The duly completed tender documents, in two separate sealed envelopes containing technical and financial bids, should reach the office of the Airport Director, AAI, LGBI Airport, Guwahati latest by May 19, 2010 up to 2:30 pm. The documents may be sent through registered post, courier or hand delivery. The technical bids shall be opened the same day at 3 pm. The date of opening of the financial bids will be intimated in due course of time.