Mudra Max's rural activation agency, Terra, has bagged the account for Heinz India's glucose drink, Glucon-D. It will take care of the media (rural activation) mandate for the brand. The agency bagged the account in a multi agency pitch which involved three agencies. Terra's planning, creative and the execution capability helped it to bag the account.
Introduced in 1994, consumption of Glucon-D cuts across socio-economic classes, age groups and geographies and reaches out to more than 4 crore households in India.
In the past, Terra has created rural marketing campaigns for Hindustan Unilever, Castrol, Vodafone, UNICEF and the Madhya Pradesh Government. The campaigns have helped these clients make inroads into the rural market and have also won accolades at the leading events such as Asian Brand Marketing Effectiveness Awards, PMAA and Emvies.First Published : May 04, 2010