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Vizeum India bags Credila Financial Services

By afaqs! news bureau , afaqs!, Mumbai | In Media | May 11, 2010
Credila Financial Services is an HDFC venture and intends to spend more than Rs 10 crore in advertising

Vizeum India has been appointed media AOR for Credila Financial Services, an HDFC Limited venture. The company has aggressive growth plans and intends to spend more than Rs 10 crore in advertising and brand building.

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On choosing Vizeum as its media agency, Prashant A Bhonsle, country head, Credila, says, "In our assessment, Vizeum has the right hunger, passion, knowledge, experience and ability to make a difference to our brand. It is proactive and offers fresh thinking."

This business will be handled out of Vizeum's Mumbai office. Credila will also receive contributions from the group's specialised solution outfits such as Isobar (digital) and Posterscope (OOH).

S Yesudas, managing director, Indian sub-continent, Vizeum Media Services, says, "We offer a very fresh approach to clients who are interested in moving the focus from theoretical GRPs, based on mathematical algorithms loaded on computer hard drives, to radical communication solutions to marketing issues with accountability. We will look at making specific and tangible contributions in the areas of brand health, client's business and customer relationship initiatives."

Credila specialises in the education loan segment and has funded students studying at various institutes such as University of Oxford, Columbia University, Cornell University, Carnegie Mellon, Purdue University and Bangalore Management Academy.

Vizeum was launched in India in June 2009 and since then, has bagged brands such as Amrutanjan, BSA Motors, ESSAR Group, iPlayUp and Luxor/Parker. Some of its global clients include Coke, RayBan, DHL, Panasonic, GM and Bacardi.