Vizeum India has been appointed media AOR for Credila Financial Services, an HDFC Limited venture. The company has aggressive growth plans and intends to spend more than Rs 10 crore in advertising and brand building.
This business will be handled out of Vizeum's Mumbai office. Credila will also receive contributions from the group's specialised solution outfits such as Isobar (digital) and Posterscope (OOH).
Credila specialises in the education loan segment and has funded students studying at various institutes such as University of Oxford, Columbia University, Cornell University, Carnegie Mellon, Purdue University and Bangalore Management Academy.
Vizeum was launched in India in June 2009 and since then, has bagged brands such as Amrutanjan, BSA Motors, ESSAR Group, iPlayUp and Luxor/Parker. Some of its global clients include Coke, RayBan, DHL, Panasonic, GM and Bacardi.