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Times OOH bags advertising rights for Terminal 3 of Delhi Airport

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | May 11, 2010
The wholly-owned subsidiary of ENIL has bagged the rights for the entire terminal for 20 years

Sources at Times OOH, a wholly-owned subsidiary of Entertainment Network (India) Limited (ENIL) have confirmed that the agency has grabbed the rights for advertising on the swanky, upcoming Terminal 3 (T3) of Delhi Airport. While Times OOH has grabbed the rights for 20 years; the financial details of the deal are still to be chalked out. Other agencies in the fray included outdoor biggies such as JCDecaux and Laqshya Media.

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The new, integrated T3, with a capacity of 34 million passengers per annum, will become operational in July. After that, all international airlines and India's full-cost carriers -- Air India, Jet Airways and Kingfisher - will operate from the terminal. The terminal will also have extensive shopping areas with many restaurants, bars and executive lounges. A business centre and state-of-the-art IT and communications equipment for the business traveller will also be part of T3.

For the record, Times OOH has the rights for airports in Delhi and Mumbai; Delhi Metro Rail Corporation's (DMRC) Blue Line stretch from Dwarka to Indraprastha (excluding Rajiv Chowk) that targets the heart of west and central Delhi; nearly 1,600 bus queue shelters in Mumbai, Bengaluru and Hyderabad; as well as large formats on Delhi-NOIDA-Delhi (DND) Flyway, including hoardings.

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