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The wholly-owned subsidiary of ENIL has bagged the rights for the entire terminal for 20 years
Sources at Times OOH, a wholly-owned subsidiary of Entertainment Network (India) Limited (ENIL) have confirmed that the agency has grabbed the rights for advertising on the swanky, upcoming Terminal 3 (T3) of Delhi Airport. While Times OOH has grabbed the rights for 20 years; the financial details of the deal are still to be chalked out. Other agencies in the fray included outdoor biggies such as JCDecaux and Laqshya Media.
For the record, Times OOH has the rights for airports in Delhi and Mumbai; Delhi Metro Rail Corporation's (DMRC) Blue Line stretch from Dwarka to Indraprastha (excluding Rajiv Chowk) that targets the heart of west and central Delhi; nearly 1,600 bus queue shelters in Mumbai, Bengaluru and Hyderabad; as well as large formats on Delhi-NOIDA-Delhi (DND) Flyway, including hoardings.