Times OOH bags advertising rights for Terminal 3 of Delhi Airport

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | May 11, 2010
The wholly-owned subsidiary of ENIL has bagged the rights for the entire terminal for 20 years

Sources at Times OOH, a wholly-owned subsidiary of Entertainment Network (India) Limited (ENIL) have confirmed that the agency has grabbed the rights for advertising on the swanky, upcoming Terminal 3 (T3) of Delhi Airport. While Times OOH has grabbed the rights for 20 years; the financial details of the deal are still to be chalked out. Other agencies in the fray included outdoor biggies such as JCDecaux and Laqshya Media.

The new, integrated T3, with a capacity of 34 million passengers per annum, will become operational in July. After that, all international airlines and India's full-cost carriers -- Air India, Jet Airways and Kingfisher - will operate from the terminal. The terminal will also have extensive shopping areas with many restaurants, bars and executive lounges. A business centre and state-of-the-art IT and communications equipment for the business traveller will also be part of T3.

For the record, Times OOH has the rights for airports in Delhi and Mumbai; Delhi Metro Rail Corporation's (DMRC) Blue Line stretch from Dwarka to Indraprastha (excluding Rajiv Chowk) that targets the heart of west and central Delhi; nearly 1,600 bus queue shelters in Mumbai, Bengaluru and Hyderabad; as well as large formats on Delhi-NOIDA-Delhi (DND) Flyway, including hoardings.

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