NewsX is now IMN News

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | May 12, 2010
A full-fledged advertising campaign will introduce the new logo and revamped channel to the audience in July this year

The English news channel, NewsX - which was acquired by Vinay Chhajlani and Jehangir Pocha of Indi Media in January 2009 -- has embraced a new name and logo.

The news channel will now be called Independent Media Network News (IMN News). The new brand name and look of the channel have been developed by Argentina-based design house, Stein Branding.

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Talking about the news channel's new identity, Jehangir S Pocha, co-promoter, INX News, says, "The new name of the channel reflects our values and vision for the brand. The word 'independent' captures the free spirit; 'media' signifies our presence beyond TV, on multiple platforms including mobile and IPTV; while 'network' is indicative of our expansion plans for the brand."

The new logo resembles a rugby ball, within which the channel name, IMN News, stands out. The logo uses shades of blue, accompanied by white. "The logo denotes a forward movement; and the layering lends life to it, making the logo more dynamic. The logo lends itself beautifully to other mediums, such as iPhone and computers," adds Pocha.

Comparing the bright look of NewsX's logo with that of the revamped IMN News; Pocha points out that NewsX was over-differentiated, with a bright colour palette of yellow and black. The new IMN logo -- with shades of dark and light blue and a dash of white -- finds itself smack in the middle of the existing news channels, he adds.

The logo and new look of the channel have been designed on the basis of research and feedback by viewers, distributors and advertisers, among other stakeholders. IMRB has also helped in finalising the channel's new look.

A few positives of the previous version of the news channel have been retained. The screen of IMN News will continue to be clutter-free and clean, with just two tickers running on it.

Pocha also shares that when it comes to news, the channel will steer clear of "tabloidisation" and will attempt to stay away from the "personality trap", where anchors appear to be imposing their views on the audience.

In the coming days, the channel will introduce its audience to the new logo, by unveiling the identity on-air. However, a completely revamped channel with a new on-air look, graphics and sets, will be unveiled in early July.

In fact, in July, the English news channel plans to introduce its new look to viewers through a 360-degree marketing campaign developed by its creative agency, TBWA.

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