Microsoft makes an impression at Bengaluru International Airport

By Rohit Nautiyal , afaqs!, New Delhi | In OOH News
Last updated : May 12, 2010
To make noise about its public cloud computing services, Microsoft has created an innovative giant billboard with cut outs of clouds at the airport

Cloud computing is the new platform for next generation business, which claims to drive the transformation of the IT industry. To make noise about its public cloud computing services, Microsoft has created an innovative giant billboard with cut outs of clouds at Bengaluru International Airport.

In layman's terms, cloud computing can be defined as Internet based computing, whereby shared resources, software and information are provided to computers and other devices on demand. Cloud computing works as a new supplement, consumption and delivery model for IT services based on the Internet. It typically involves the provision of dynamically scalable and often virtualised resources as a service over the Internet.

Microsoft's TG (target group) for this offering will be chief executive officers in enterprise companies, public sector officials, IT managers, developers and IT professionals.

According to Alka Kaul, marketing communication manager, Microsoft, the major hurdle to Microsoft Cloud Services is low awareness about how it can empower business. She observes that there are a lot of myths about what Microsoft Cloud Services can do and what it cannot as cloud computing is in its early days.

"Our main objective is to create awareness about MS Cloud Services and change perceptions about it by eliminating any preconceived notions. We plan to focus mainly on general learning about cloud services and the benefits of bringing flexibility and agility to the work place once this model is adopted," she adds.

The main idea was to create an impact by using a larger than life outdoor format and to make the various cloud offerings stand out. On a giant billboard of 18X6 meters, six plywood cut outs, shaped like clouds, have been pasted. All the cut outs popping out of the billboard carry names of various softwares that can be accessed by connecting with the cloud, such as Exchange, Office, Share Point, Dynamics CRM and Windows Server. The copy on the billboard reads: 'The world's most widely used software is now available in the Cloud. We're all in'.

Located near the airport terminal, the billboard addresses the departure passengers.

The campaign has been executed by Lodestar UM in association with JCDecaux.

Anindya Ray, general manager, Lodestar UM, says, "The airport has been chosen as the preferable area to address the decision maker within the technology arena and those within the overall business realm. The refurnished Bengaluru airport gives the ideal opportunity to address this elite audience and the site selection was apt in terms of accentuating the cloud concept."

The company plans to execute a similar innovation at the Mumbai airport as well.

First Published : May 12, 2010

Related Articles

Search Tags

© 2010 afaqs!