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Senior level restructuring at Mudra

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | May 13, 2010
Anurag Gupta is chief strategy officer, Mudra Max., while Ajit Menon, president, organisational development, Mudra Group has been promoted as executive director

Following a senior level restructuring, Anurag Gupta, president, strategic initiatives and integration, Mudra Max, was promoted as chief strategy officer. He will continue to report to Pratap Bose, chief operating officer, Mudra Group and chief executive officer, Mudra Max.

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Gupta has 14 years of experience in sectors such as advertising, brand management and media. He joined Mudra Max in 2008 and during the last two years, was responsible for setting up and strengthening the various units of Mudra Max.

As chief strategy officer, Gupta will be in charge of all non-media businesses of Mudra Max and will also build on the strategic capabilities across the entire agency. He will help integrate various changes in the new management initiatives and guide the overall Mudra Max strategy.

Bose says, "We realise that as we grow in size and capabilities, a centralised control of vision and strategy is key to focused growth deliverables. As CSO, Anurag will be the 'go to' person for all such strategic shifts and execution."

Gupta says, "My new role will enable me to evolve Mudra Max to the next level by bringing in fresh ideas, fresh offerings and new ways of doing business. I look forward to delivering consistent results."

In another recent development, Ajit Menon, president, organisational development, Mudra Group has been promoted as executive director, organisational development. In his new role, Menon will be in charge of LLC (leadership, learning and change), facilities management, compensation and benefits, and most importantly, IT.

Menon brings with him more than 20 years of experience in the services sector, spanning the hospitality, aviation and BPO industries. A member of the executive board, he works closely with Madhukar Kamath, managing director and chief executive officer, Mudra Group.

Speaking on his new responsibilities, Menon says, "My endeavour will be to focus on all the crucial support units that report to me to drive a seamless delivery model across the group, so that the group walks the integrated delivery talk."

Kamath says, "We believe that technology, infrastructure and talent management need to be harnessed seamlessly to make our group more efficient and collaborative. Ajit, leading the common agenda, will ensure that we continue to make further progress along this path."

For the record, the Mudra Group, founded in 1980, is an integrated marketing communications group in India with four agencies - Mudra India, DDB Mudra, Mudra Max and Ignite Mudra. The group has 1,100 employees in 26 offices and a footprint that covers more than 1, 75,000 villages and 4,000 towns across 21 states in the country.