Sphere Origins to now look at non-fiction and regional content, and films

By Sapna Nair , afaqs!, Mumbai | In Media Publishing | May 19, 2010
A new subsidiary has been formed to experiment with different genres

Sphere Origins, the production house, has big expansion plans. It has launched a new subsidiary, called Panglosean Entertainment, primarily to look at non-fiction and regional genres.

Sphere Origins has to its credit shows such as Balika Vadhu and Saat Phere. Currently, it has four shows on-air -- Godh Bharai on Sony, Balika Vadhu on Colors, Tere Mere Sapne on STAR Plus and Jyoti on Imagine -- and currently produces 80 episodes per month.

It also has three prime-time fiction shows lined up for Zee, STAR Plus and Sahara One, which will be launched in the next three months. By the year-end, Sphere hopes to double its offering by having around eight shows on-air.

Panglosean Entertainment, headed by ex-Endemol executive Rajesh Chadha, will look at producing content for channels that are not on Sphere's list. These include kids' channels such as Pogo and Disney; youth channels such as MTV; and also Doordarshan. The company will have its own creative team and will also work with independent scriptwriters. Panglosean is in advanced talks with STAR One and will have a show on-air soon.

"Sphere will focus on producing bigger prime-time shows and films as well; whereas Panglosean will look after the non-fiction productions, regional content and production for channels untapped till now," says Sunjoy Waddhwa, founder, Sphere Origins. Waddhwa believes that Panglosean will let them experiment with new genres, while keeping Sphere's brand of production intact.

Currently, Panglosean is pitching its non-fiction content to broadcasters. In the regional space, it has already bagged Zee Bangla and Ruposhi Bangla. Next on the agenda are channels in the South and Marathi channels. Waddhwa says that to begin with, the company is looking at launching six to seven shows under Panglosean.

By 2011, Sphere Origins hopes to achieve revenues upwards of Rs 100 crore.

© 2010 afaqs!