Shashi Sinha, CEO, Lodestar Universal to head jury of OAA 2010

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | May 20, 2010
The OAA recognises entries in 24 categories, including 15 in creative and nine in media

Shashi Sinha, chief executive officer, Lodestar Universal India has been appointed the head of the eight member jury panel at the Outdoor Advertising Awards (OAA).

Sinha has 26 years of experience in media management and development. He is actively involved and drives key industry bodies such as the Advertising Standards Council of India, AAAI's Indian Broadcasting Federation joint body on industry practices, Audit Bureau of Circulation and the joint industry body set up to monitor TV measurement.

The jury panel comprises Pratap Bose, chief operating officer, Mudra Group; Ajay Kakar, chief marketing officer, financial services, Aditya Birla Group; R Gowthaman, managing director, Mindshare India; Ravi Kiran, CEO, South Asia, Starcom MediaVest; Punitha Arumugam, group CEO, Madison Media; S Yesudas, MD, Vizeum India; Madhuri Sapru, managing partner, Kinetic and Dialect; and Arminio Ribeiro, CEO, Madison Outdoor.

The OAA awards, held under the aegis of the Outdoor Advertising Convention (OAC), has 24 categories split as 15 in creative and nine in media. This year, the Poster category has been removed from the OAA awards.

The selection of the winners will begin on June 5 in Mumbai with an on-ground judging session, where all the entries will be displayed before the judges; these will be shortlisted to arrive at the final winning entries. The call for entries closes on May 20.

The award recognises and honours all those responsible for creating and executing OOH advertising from creative and specialist agencies to media owners and digital printers.

Launched in 2005, the OAA Awards received about 450 entries last year.

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