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Ignitee ties up with ITM to venture into digital education

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 25, 2010
The programme includes four months of class room training with senior professionals from the industry, followed by five months of specialisation

Ignitee Digital Solutions has entered into a joined venture (JV) with the ITM group of institutions. It has announced the launch of a combined programme, Digital Media cum Masters in Business Administration Programme, along with ITM.

The nine month 'Ignition' programme includes four months of classroom training with senior professionals from the industry, followed by five months of specialisation in online media, social and search marketing or client service and business development. It also promises assured jobs at the end of the course, after a series of interviews arranged with leading organisations.

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Talking about the reason behind the JV, V Ramani, vice-chairperson, Ignitee Digital Solutions, says, "The primary reason is simple - that we are heading a business and we have a fantastic chemistry with ITM as we speak the same language in terms of venturing into the business of education. Both organisations felt the need for this type of a course in our country." According to Ramani, the course will find out the talent from every corner of the country and students will have to go through a tough entrance test, along with an interview.

Ramani adds, "This programme is a perfect solution, designed by Ignitee and ITM especially for the aspiring media professionals who also want an MBA degree." He further adds that in our country, there is no full time, structured course in this field and this is a good opportunity for young professionals to learn from the senior professionals of the industry.

Dr. PV Ramana, chairperson, ITM Group says that Ignition is the perfect partner for this programme.

ITM offers a range of professional courses in various segments. It has thousands of alumni and more than 5,500 students across its campuses in the country. The new programme will add to its range of offerings.