Delhi based OM 360 Degrees Advertising and Entertainment has bagged exclusive advertising rights for all the stations in Line 4 of Delhi Metro, excluding Yamuna Bank. The contract is valid for a period of five years, during which it will pay a license fee to the authorities.
Last year, the agency also grabbed the rights to 10 stations (from Akshardham to Noida City Centre). While the total display area on this stretch is 1900 sq. m, the stations in Line 4 will add another 1000 sq. m - taking the total available display area to 2900 sq. m.
According to DMRC guidelines, bare sites inside the stations will be identified and media vehicles will be fabricated, installed and commissioned by the licensee.
Confirming the development to afaqs!, Alok Gupta, managing director, OM 360 Degrees Advertising and Entertainment, says, "We plan to lead this space by maintaining high quality standards for ad displays and lighting solutions. These stations witness a high number of youngsters commuting on a daily basis, especially students in schools and colleges. This provides an opportunity for brands from across the categories to talk to them directly."
Currently, the company is in talks with brands from FMCG, telecom, BFSI and real estate for various ad campaigns. Gupta revealed that some brands have shown interest in taking up an entire station for branding.
A new venture, OM 360 Degrees Advertising and Entertainment has been started by a group of professionals who command more than 20 years of experience in advertising. Apart from Delhi Metro, the company has interest in taking up outdoor media through tenders floated by various government bodies such as the Municipal Corporation of Delhi (MCD) and the New Delhi Municipal Council (NDMC). In the future, the company also plans to make its foray into screens.