Next Gen Publishing launches digital editions for nine titles

By Kapil Ohri , afaqs!, New Delhi | In Digital | June 02, 2010
The publisher has tied up with US-based to digitise, distribute and market its digital editions

Next Gen Publishing, the publisher of nine special interest magazines -- FHM (For Him Magazine), Mother & Baby, Car India, Commercial Vehicle, Bike India, Computer Active, Smart Photography, Ideal Home and Garden and PowerWatch -- has launched the digital editions for all these titles. The publisher has tied up with the US-based digital publishing solution provider,, which will digitise its print editions.

The digitised editions of Next Gen Publishing's magazines will be exact replicas of the print editions, but with interactivity built in. Speaking to afaqs!, Girish Mallya, head, strategy and digital media, Next Gen Publishing, says, "Our digital editions will be more than the PDF versions of magazines. They will be interactive in nature and will allow readers to click on URLs and e-mail addresses printed inside the stories and magazines. In future, we have plans to embed videos inside the digital issues too."

& #BANNER1 & #Both upcoming and older issues (archives) of magazines will be digitised. The digital editions will be offered for consumption on the internet and Apple iPad. Downloadable formats will also be made available. To download and access the content of an issue, a subscriber would also need to download a free Zinio Reader application.

Other than digitisation, Zinio will also help the publisher to distribute and market digital copies of magazines. The digital versions of magazines will be available on e-mail, online and social media marketing will be carried out to create awareness about the digital editions.

The business model for the digital editions will be based on paid subscription and advertising. Next Gen Publishing will mainly earn revenue through subscription. For this, the company has priced digital versions of magazines lower than the print editions. Mallya says, "Since our primary target audience for digital editions will be people residing outside India, discounted subscription prices are offered to compete with international magazines on the digital platform."

To begin with, the digital formats will carry the same ads that appear in print versions. However, in future, the company may rope in separate advertisers for digital editions, Mallya indicates.

For the record, Next Gen Publishing runs dedicated websites of its magazines, such as,,, and; but it does not publish the complete content of its print editions on websites., founded in 2000, digitises the print editions of various popular magazines, such as The Economist, Harvard Business Review, Reader's Digest, Open, Marie Claire, Maxim and Lonely Planet. Other than digitisation services, also acts as an online distribution platform, where users can subscribe to or purchase the digital editions of more than 50,000 magazines and books in 15 languages. earns its revenue mainly through three channels. First, it charges publishers the cost of converting the print edition to digital format. Second, it shares the subscription revenue earned by publishers for digital editions. Third, it charges publishers every time it sends the digital format of magazines to subscribers.