The activation arm of Ogilvy India, OgilvyAction has appointed Vipul Salvi as creative head of its urban experiential, shopper and trade marketing practices. He will be based out of Mumbai and will report to Abhijit Avasthi and Rajiv Rao, national creative directors, Ogilvy India.
On joining OgilvyAction, Salvi says, "In advertising, you can come up with a great idea; but there is no way to assess the success of the ad. That attracted me to join OgilvyAction, because it brings you closer to consumers and understanding the brand."
OgilvyAction is currently a team of 10 people, jointly headed by Sameer Gupte and Rahul Saigal.
He adds that there are huge opportunities in BTL in the coming five years. The agency also plans to expand the OgilvyAction team.
In 1999, Salvi was a senior art director with Contract Advertising. After spending five years at the agency, he moved to Impact BBDO, Dubai in 2004. Later, he worked at Grey Worldwide and Lowe, both in Dubai. In January 2009, he returned to Mumbai to join Law & Kenneth as creative director.
In a span of a little over a decade, Salvi has worked on brands such as Shopper's Stop, Cadbury, ICICI Bank, Daewoo, NDTV, Raymond Suiting, Royal Enfield, Zee TV, Wrigley, Guinness, Emirates, Barclays Bank, Dubai Healthcare City, Pepsi Co, Audi, Virgin Atlantic, Dubai Bank, Visa, Unitech, and ITC's skincare, hair and soaps.
Salvi has won nine AAAI Awards between 2000 and 2004. He was also The Typographer of the Year at the Creative Artists Guild.