AMO Communications wins creative duties of Era Landmarks

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | June 04, 2010
The agency won the account in a multi-agency pitch involving six agencies; the account size is pegged around Rs 10-15 crore

Real-estate company, Era Landmarks, a part of the Era Group, has appointed Percept's AMO Communications as its creative partner. The agency won the account in a multi-agency pitch.

Six agencies pitched for the account; and the company shortlisted and held active discussions with three of them. The brief given to the agencies was to create a campaign for Era's upcoming project in Bengaluru.

The ideas presented by AMO would be used in the future campaign, says Sanjay Chawla, president, Era Landmarks.

In an official statement, Jitendra Khokle, chief operating officer, AMO Communications says, "We have been operating in the real estate area for quite some time; and we have a lot to offer to the brand in terms of experience and insights. Our task at hand will be to build and strengthen brand preference, by refreshing every customer touch point of the brand."

Khokle adds that the agency's understanding of the dynamics of the business, coupled with the local insights that it offered to Era Landmarks, helped it to bag the account.

The account will be handled out of New Delhi, where AMO opened an office a little less than 14 months ago. The account size is pegged at about Rs 10-15 crore.

Going forward, Era Landmark's properties will be advertised initially; while a corporate campaign will be launched soon after.

Era largely uses print, outdoor and BTL, with selective usage of electronic media, in its communications. Therefore, going ahead, the media mix for the brand would initially comprise print and BTL activities.

The company's product portfolio includes residential and commercial properties, IT parks, malls and multiplexes. Besides Bengaluru, Era will soon launch its new projects in Gurgaon.

Other key clients of AMO Communications include Punjab Tourism, Rajasthan Tourism, Staples, Indian Oil Corporation, Goa Tourism and Runwal Developers.

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