Prasad Narasimhan quits Virgin Mobile

By Poojya Trivedi , afaqs!, New Delhi | In Marketing | June 04, 2010
With over 20 years of experience, Narasimhan now plans to start his own brand consultancy

Prasad Narasimhan, chief marketing officer, Virgin Mobile has put in his papers at the company and is currently serving his notice period. Narasimhan plans to start his own brand consultancy firm. It is also learnt that the vacated post will be filled through internal recruitment.

In an official statement, Virgin states that Narasimhan has played a key role in leading strategic marketing initiatives for the brand since its inception in India in 2007. It acknowledges his contribution towards the brand and wishes him all success in his future career.

Discussing the milestones of his stint at Virgin, Narasimhan recalls launching the brand, working with Sir Richard Branson and building a brand that resonates with youth, which was an interesting experience.

"It is a very different and one of the rare brands that marketers get to work with; it offers a huge amount of freedom and it allows for very brave and interesting marketing," Narasimhan tells afaqs!.

Narasimhan has been with Virgin Mobile since 2007. Earlier, he was with TVS Motor Company for about three years. He left TVS as vice-president, marketing.

An alumnus of IIM Ahmedabad, he has about 20 years of experience in the industry. He started his career with ITC, later moving to FMCG major Hindustan Unilever.

Virgin Mobile is known for its whacky advertising and launched the 'Think Hatke' campaign on the same lines. Early this year, the company also appointed Bollywood actors Ranbir Kapoor and Genelia D'Souza as its brand ambassadors.

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