Vizeum India wins media duties for Aegis Global Academy

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying
Last updated : June 08, 2010
The media strategy for the 15-month course on customer experience management will have a national focus

Vizeum India has joined hands with Aegis Global Academy as its media AoR. Aegis Global Academy is poised to bring an educational institute to India, which will offer a B-school equivalent post-graduate course on customer experience management. The 15-month course will be delivered at the Coimbatore campus of the Academy.

Targeted at fresh graduates as well as employees with less than two years of experience, the course will cater to the needs of students aspiring to build careers in the booming services sector.

Citing the reasons for appointing Vizeum, Subir Ghosh, president, Aegis Global Academy, says, "Vizeum clearly had the benefit of being Essar's AoR, when we were looking for a media partner. The satisfaction levels of Essar further added to their merit; and we had no doubt about the partnership when we started interacting with them. We wish them the very best and look forward to a long association."

The media strategy for the course will have a national focus. The business will be handled out of the agency's Mumbai office.

S Yesudas, managing director - Indian Subcontinent, Vizeum, believes there can't be anything better than the satisfaction levels of an existing client translating into a business opportunity. "We are aware of our responsibilities, as far as building the Aegis Global Academy brand is concerned. We will do all it takes to ensure the brand reaches where it intends to."

Vizeum started its operations in India in June 2009. It handles the accounts of Amrutanjan, BSA Motors, the Essar Group, iPlayUp, Luxor/Parker and Credila Financial Services, among others.

First Published : June 08, 2010

© 2010 afaqs!