Online video advertising firm, Jivox gets Rs 18 crore funding

The funding will be used to expand operations in India and to promote the Jivox brand

Jivox, the online video advertising service provider, has raised Rs 18 crore (US $4 million) from two venture capital (VC) firms, Helion Venture Partners and Opus Capital. This is the second time that both these VC firms have invested in the company. In 2008, Jivox received US $10.7 million funding from them.

Online video advertising firm, Jivox gets Rs 18 crore funding

Speaking to afaqs!, Naren Nachiappan, managing director (India), Jivox, says, "We will route this fund to advertise or promote the Jivox brand, and expand our sales-force and presence across India." The video company plans to sponsor digital media related events and establish its presence in Chennai.

Nachiappan believes that Helion Venture Partners and Opus Capital has invested again, because "they are convinced with our interactive video advertising technology, repeat business capability and quality of campaign data churned out by us."

Jivox enables advertisers and ad agencies to carry out interactive video advertising campaigns on more than 100 websites related to news, entertainment, business, technology, sports, e-commerce, travel and women. It converts TV commercials or existing video ads into different formats, such as video-based banner ads and pre- or post-roll video ads. Other than this, it also sets up online video advertising platforms on publishers' sites, where video ads can be played on Jivox's own branded video player. It also assists publishers in offering additional video solutions to clients or advertisers.

Jivox is headquartered in San Mateo, California, and has offices in Mumbai, Delhi and Bengaluru in India. The company has also hired a senior-level salesperson in Mumbai. Advertisers such as Microsoft, STAR India, Tata Safari, Mahindra Xylo and Idea Cellular use Jivox solutions.

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