Huawei, the telecom solutions provider, has called for a creative pitch for its new range of mobile handsets, which is to be launched soon. The pitch was called a few days ago and is in its final stage now; the results are expected to be announced soon.
Although the size of the account could be ascertained at the time of filing the report, industry sources say that the brand has to shell out a considerable sum to make its presence felt in the already crowded market.
About the usage of media, Gupta predicts that there has to be a fair amount of TV, followed by outdoor. Print, he observes, will not be very helpful for the brand.
For the record, China's Huawei, apart from being a telecom solutions provider, has presences in telecom network infrastructure, application and software, professional services and devices. The brand claims that its products and solutions have been deployed in more than 100 countries across the globe.