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People Interactive owns portals such as Shaadi.com (matrimonial site), Fropper.com (social networking) and Makaan.com (real estate)
People Interactive, which outsourced the ad sales function of its portals such as Shaadi.com (matrimonial site), Fropper.com (social networking) and Makaan.com (real estate) to online ad network company AdMagnet Select in 2009, has now also appointed Publicitas Digital, an online and mobile media sales firm, to handle its ad sales function.
As per an industry estimate, People Interactive earns up to Rs 20 crore as advertising revenue from all its sites. The company claims that it has ad inventory of more than 300 million impressions.
Namita Sahu, chief operating officer, Publicitas Digital, says, "Publicitas Digital will help People Interactive to leverage its sales network across eight states in India. We promise a focused dialogue for national as well as local advertisers with their target markets, thereby maximising Shaadi.com's value proposition through this equation."
AdMagnet Select is a part of DGTL Media and is backed by venture capital firm Sequoia Capital. As per the information available on Publicitas Digital's website, the company also handles the ad sales of the websites Reuters.co.in and Anandabazar.com in India.