Mudra India has promoted Arijit Ray to the post of president at Mudra West, the group's Mumbai-based agency. For the last two years, Ray was the executive-vice president and head of the agency. Ray will report to Jude Fernandes, chief executive officer, Mudra India.
Commenting on the development, Ray says, "The challenge was to move a fairly stable operation to the next level; and it really has been a very stimulating journey so far at Mudra West."
Under Ray's leadership, the agency added important accounts to its kitty, such as Femina, Lonely Planet, and World Gold Council.
Mudra West has produced significant campaigns in the recent months, including Lavasa Future Cities; UBI 10/10 Homes; the Bank of Baroda revamp; Big Bazaar Shopping Mahakumbh, Char din Mahabachat and Back to School; Economic Times Power of Ideas, Budget Issue and Corporate Excellence Awards; the Lonely Planet launch; the Femina brand campaign and the launch of the Femina.in portal.
In an official statement, Fernandes says, "Mudra West has made some remarkable strides last year, and has continued producing quality campaigns for their range of clients and adding newer relationships to the portfolio. Ray is also ably supported by very proactive creative and planning teams; it is a partnership that is delivering real results."
Commenting further, he says that Ray has done well in leading the office, surpassing the revenue targets and lifting the creative work standards in the past year.
On the mandate ahead, Ray says that he is expecting to add at least two more visible brands to the agency's portfolio, upgrade the skill sets on-board and get talented people to work together.
"Our credo is simple -- work in line with the Mudra Group philosophy, constantly redefine our benchmark for creative work and get some great people to work together, in an environment that champions the meeting of individual aspirations and collective ambition," he says.
Fernandes, on the other hand, has the mandate simply cut out, when he says that Ray is expected to "double Mudra in the next two years".