HT Cafe, the lifestyle and entertainment supplement of the Hindustan Times Mumbai edition, has changed its size. From a tabloid to a broadsheet, the new version of HT Cafe will now focus more on Bollywood. The new form of the supplement was revealed on June 15.
Earlier, HT Cafe had an equal mix of lifestyle and Bollywood content but now, the skew will be towards Bollywood.
The official adds that a broadsheet format allows the newspaper to cover stories, parties and glamour in a better fashion. "It will help us provide better and detailed entertainment news (the core of an entertainment supplement) to the readers," he says.
The new avatar of the supplement will have a minimum of eight pages. Earlier, the daily supplement had 16-32 pages. The official maintains that following the change, there will be no change in the ad rates of HT Cafe.
Hindustan Times is a four year old newspaper in Mumbai.First Published : June 17, 2010