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HT Cafe: Size does matter

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | June 17, 2010
The lifestyle and entertainment supplement by Hindustan Times in Mumbai has been changed to a broadsheet

HT Cafe, the lifestyle and entertainment supplement of the Hindustan Times Mumbai edition, has changed its size. From a tabloid to a broadsheet, the new version of HT Cafe will now focus more on Bollywood. The new form of the supplement was revealed on June 15.

Talking about the rationale behind the change, a company official says, "It has been done to provide the readers with bigger and better coverage. HT Cafe will be big on Bollywood, with bigger coverage of parties, glamour, gossip, interviews and sneak previews." However, the supplement will continue to cover city happenings, events, lifestyle, gadgets and travel.

& #BANNER1 & #Earlier, HT Cafe had an equal mix of lifestyle and Bollywood content but now, the skew will be towards Bollywood.

The official adds that a broadsheet format allows the newspaper to cover stories, parties and glamour in a better fashion. "It will help us provide better and detailed entertainment news (the core of an entertainment supplement) to the readers," he says.

The new avatar of the supplement will have a minimum of eight pages. Earlier, the daily supplement had 16-32 pages. The official maintains that following the change, there will be no change in the ad rates of HT Cafe.

Hindustan Times is a four year old newspaper in Mumbai.