Sanjay Dayal, general manager, ITM has moved on to TDI Media Services as associate vice- president. Based in Delhi, he will report to Hiyav Bajaj, director, TDI and his main responsibility will involve growing the agency's business across various media formats present at airports and the Delhi Metro.
Clarifying his role in the agency, Bajaj says, "His responsibilities will cover all encompassing services for OOH, such as strategic planning, media buying, media execution, monitoring, post buy analysis and making regular active pitches for the agency."
After completing post graduation in marketing management from Times School of Marketing (TSM), Dayal completed an executive programme in leadership from IIM Calcutta. He started his career with The Times of India in 1992, taking care of business development and trade marketing for the national daily. Next, he moved to Monster.com as regional head, North. In 2001, he joined eGurucool.com, a website providing online programmes for MBA aspirants.
This was followed by a five year stint as deputy general manager, Hindustan Times, where he looked after activation and corporate alliance. Subsequently, Dayal joined League One as head, marketing. League One is a company providing in-shop advertising through 32"-40" LCD screens placed across retail outlets.
At ITM, he was part of the set up which, among other things, saw the formation of pricing policy for India's first network of giant LED screens and the company's strategic partnership with Big Street. Also, he was instrumental in making inroads with media planners, agencies and clients and brought on board 30-35 clients in the first couple of months of the screen being operational.
TDI International India, a specialised OOH agency involved in strategic planning, media buying and creative solutions, was established in 1986. Besides owning the rights to some ad inventory at Delhi Metro Rail Corporation (DMRC), TDI International is the sole media concessionaire of 14 international and domestic airports across the country.