Big FM has got on-board Paikar Jamal as programming head, Delhi. She has 13 years of industry experience, having worked with radio brands across the country and international markets.
At Big FM, she will lead Delhi's programming team. Her mandate includes identifying a new creative content mix and putting together fresh offerings for the radio station.
Talking to afaqs!, Paikar says, "Everything about Big FM is big, given that it's a big platform with as many as 45 stations. In the coming days, the focus would be on developing relevant content, in line with listenership preferences exhibited by Delhiites."
In her new role, she will report to Ashwin Padmanabhan, station head, Big FM Delhi. In an official communiqué, Padmanabhan says, "Paikar's hands-on experience in working as an RJ and producer, coupled with her rich industry expertise, promises to work as a huge advantage to the station. Her eye for creativity and deep understanding of aural entertainment requirements of the local populace make her a winning combination."
Paikar's association with radio began as a four-year-old kid, when she joined All India Radio as a child artist, contributing to their Urdu service and Western music section. She also had a stint with Yuva Vani. Later, she also handled programming for AIR FM Rainbow India and AIR FM Gold.
She relates her experience of bringing together 250 people, representing different nationalities in a bus, in support of the Dubai government's initiative for charity. The idea was to convey to the elite class of Dubai the hardships that ordinary labourers face in their daily commute. The radio campaign for Arabian Radio Network won her recognition from "Dubai - the city that cares".