India's leading afternoon daily, Mid-Day, is coming up with an innovative 3D pages impact cover along with the main news paper on the occasion of its 31st anniversary on June 25. The bumper issue, sponsored by UTV Action, will celebrate the Cool Classic theme in the world of movies, music, fashion, sports, food and drinks.
The cover jacket will be of four pages, with the front and the back pages in 3D. The entire issue will come in a plastic bag, along with a pair of 3D goggles. The newspaper is releasing 3,55,000 copies across the four metro cities including Delhi (75,000 copies), Mumbai (2,10,000 copies) , Bengaluru (65,000 copies) and Pune (25,000 copies). During this special issue, the cover price will also vary from one city to another. In Delhi and Bengaluru, the price will remain Rs 3, while in Mumbai and Pune, the prices will be Rs 10 and Rs 5 respectively.
"We are also trying to make the editorial page as 3D. The newspaper has always been exploring innovative techniques and this time, we are quite excited about the 3D pages, which will be a remarkable experience for the reader," says Ghoshal.