To strengthen the relationship with its customers, Mercedes-Benz India is launching a magazine next month. Scheduled to be launched on July 02 in Mumbai, the Mercedesmagazine is positioned as a lifestyle magazine and caters to the company's customer base.
Merecedesmagazine would have about 100 pages, of which about 20 pages would be dedicated to local content. The magazine from the German luxury automobile manufacturer would be launched with a print run of 15,000 and with an ad-content ratio of 40:60.
The magazine is for private circulation only and would be sent complimentary to the Mercedes-Benz customer base in India. However, it would be open to external advertisers with whom the luxury car-maker shares synergies. This includes high-end luxury and consumer articles such as watches, jewellery, fashion, accessories, cosmetics, eyewear, leather goods, home décor, and travel luggage; tourism, holidays and leisure; communications and entertainment.
A full-page ad in the magazine would cost Rs 225,000; while a double-page ad would cost around Rs 405,000.
The magazine has been around for two decades in other parts of the world. It is already published, quarterly, in Germany, France, Italy, Netherlands, United Kingdom, Spain, and the Middle East.