Cannes 2010: 29 Indian entries nominated for Press Lions

By Biprorshee Das , afaqs!, Cannes | In Advertising | June 22, 2010
Indian agencies bag the highest number of shortlists so far with 29 nominations for Press Lions; DDB Mudra has the most with 10 shortlists

With 29 entries shortlisted for the Press Lions, Indian agencies have, so far, clocked the most number of nominations in this category. In total, the Press Lions saw 244 Indian entries this year, compared to last year's 262.

Among the 29 finalists are 10 entries from DDB Mudra; followed by four each from Leo Burnett India and Taproot India. McCann Erickson, Ogilvy Mumbai and RMG Gurgaon have three shortlists each; while Bates 141 and JWT Mumbai have one each.

DDB Mudra's Just Married, Puppy Love and Waiting Friend campaigns for the Bengaluru Traffic Police have been shortlisted in the Public Health and Safety sub-category. The campaigns, designed to raise awareness about the dangers of talking on the phone while driving, have also been shortlisted for the Outdoor Lions.

The agency's other shortlisted campaigns are: Lady and Lawyer campaigns for Pantaloon Retail (Retail Stores sub-category); Lolita and Medea for Srujan Foundation for Mental Health (Copywriting sub-category); and The Day After, Your Daughter and Your Wife campaigns for Cancer Patients Aid Association (Public Health and Safety sub-category).

Leo Burnett's Coffee, Ink, Egg and Ketchup campaigns for Tide Dirt Magnets have been nominated in the Cleaning Products sub-category. The campaigns involved a magazine innovation, where magnetized sample packs of the detergent and iron fillings were used, in order to provide the readers an interactive experience of pulling away stains from garments. The campaign has also been shortlisted for the Media Lions.

Taproot India's shortlisted entries are Spiritual Guru, Royal Rajput, and Kathakali Dancer for Transasia Papers, nominated in the Art Direction sub-category. The Kathakali Dancer campaign has also been shortlisted in the Illustration sub-category.

Ogilvy Mumbai's magazine innovations for Vodafone (Turtle, Sea Birds and Cattle) have been shortlisted in Public Awareness Messages. The campaign was done to raise awareness about how plastic endangers the lives of animals. As the reader opened the magazine to a particular double spread, s/he automatically pulled along a piece of polythene -- which appeared as if it was being pulled out from an animal's mouth -- thereby rescuing the animal from choking.

McCann Erickson's Chaise Longue and Rug campaigns for Videocon Air Conditioners have been shortlisted in the Home Appliances and Furnishing sub-categories. The agency's Water Waste campaign for Vanarai Foundation has also been nominated in Public Awareness Messages.

RMG Gurgaon's Funeral, Poker and Airport campaigns for Fuji Film's F70 camera have been shortlisted in Home Electronics & Audio-Visual.

The other campaigns shortlisted are Bates 141's Lost and Found campaign for Virgin Mobile's mobile tracker (Commercial Public Services sub-category) and JWT Mumbai's Brick Quarry campaign for Ehsaas (Fund Raising & Appeals sub-category).

The Press Lions winners will be announced tomorrow. KV Sridhar, national creative director, Leo Burnett India is one of the jury members for this category.

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