Anindya Banerjee bids adieu to Publicis

By Antara Ghosal , afaqs!, New Delhi | In Advertising | June 22, 2010
Banerjee has been in the advertising industry for 12 years and worked with Contract and Ogilvy India earlier

Anindya Banerjee, senior creative director, Publicis India has put in his papers and is currently serving his notice period at the organisation. After spending more than two years in Publicis and working on accounts such as Nestle and Hewlett Packard, Banerjee, fondly known as Andy in the industry, decides to move on. However, he did not disclose details about his next destination.

Banerjee has spent almost 15 years in the ad industry. He joined Publicis as senior creative director in 2008 and was looking after clients such as Nestle Culinary (Maggi noodles, soups, ketchup and Bhuna Masala), Nestle Dairy (milk, yoghurt and others) and Nestle Beverages (Nestea), Hewlett Packard, Aviva, Iffco-Tokio, United Biscuits (McVities), Alpha G Construction and In Gandhi's Shoes. Earlier, he was creative director at Contract.

He began his career in 1995 as a management trainee in Contract. In a year, he assumed the role of a copywriter at the agency. In 1997, he was designated senior copywriter. In 2000, he stepped out to join O&M as creative consultant. At O&M, his key clients included Allen Solly, Louis Philippe, Weekender Clothing (fashion apparel), 3M, IBM, Deccan Herald, Titan watches,, HLL (Bru coffee), Deepam Sarees and Jewels de Paragon (fashion jewellery).

In 2005, he relocated to the Delhi branch of the agency as associate creative director and looked after clients such as Vodafone, Coca-Cola (Limca), Dabur Vatika, GSK (Crocin, Crocin Pain Relief, Eno), World Wildlife Fund, LG Phones, Perfetti and Maruti Baleno.

In 2006, he left the agency to return to Contract as creative director, Delhi. This time, he was part of the team that created the campaign for Domino's Cheese Burst Pizza with actor Arshad Warsi. He was instrumental in the recent refurbishment of Dabur Vatika at Contract. He also handled projects such as the launch of British High Commission initiatives in India and the launch of GNIIT 2009.

Banerjee has won many awards and accolades for his work. Most recently, at Goafest 2010, he won one silver and five bronze metals for his work on Maggi. In 2009, he bagged one silver at Goafest. In 2008, he won a bronze metal at Cannes Lions. Earlier, at the APAC AdFest 2005 held in Bangkok, he won two bronzes - one each in the Outdoor and Direct Mailer categories. He has also bagged a gold at the Emvies 2005 for the same campaign in the B2B Communication category. He was also a finalist in the Echo awards.

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