PDM India, a division of entertainment, media and communications company Percept, has appointed Rukin Kizilbash as chief operating officer. The appointment becomes effective today. Kizilbash replaces Manuj Agarwal, who recently stepped down as COO.
Commenting on the appointment, Shailendra Singh, joint managing director, Percept, says, "Rukin has abundant experience in the arena of sports management and activation and we are confident that PDM will grow even further under his able leadership."
Kizilbash adds, "PDM is a dynamic and vibrant organisation and a leader in the experiential marketing arena. I am eagerly looking forward to taking up the mandate of guiding PDM to new and exciting horizons. With the roster of impressive brand activations and intellectual properties already in place at PDM, we are well poised to take the company to the next level and create a powerhouse of talent and a wide range of products."
Prior to joining Percept, Kizilbash was head of Ten Sports in India and was responsible for the overall growth of the channel in the sub-continent. He was a part of Ten Sports since its inception in India, and as vice-president, ad sales, he built and led a team which sold the historic India tour of Pakistan in 2004, achieving the highest rates ever sold for a cricket property on television till that time.
Kizilbash joined Ten Sports with more than 15 years of experience in the television sports broadcast industry in India, including five years with ESPN-STAR Sports and a brief stint with IMG.
For the record, PDM India was formed in 1994 and has now established itself as an experiential marketing company. PDM looks into core domains such as sports management, wedding management, fashion and entertainment management, brand activation, intellectual properties and sponsorship management. With capitalised billings of about INR 26 billion (FY 2009-10), Percept operates with a team of more than 1,000 people and 62 offices across India and West Asia.