What's On India dons new look

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing
Last updated : June 24, 2010
To offer more to its customers and to open the platform for branding solutions, the TV guidance channel changes its looks

Launched in 2009, the TV guidance channel of India, What's On India, has unveiled a new look. The new, sleek layout offers various features to its viewers, such as continuous videos and recommendations and audio-video and ad inventory playing all the time.

Earlier, the channel's layout had promos and recommendations playing alternatively, giving lesser time for viewers to view the recommendations. Based on this finding, the channel revamped its layout and now has a dedicated screen for recommendations as well as for playing videos and exclusive broadcaster content at the same time.

Atul Phadnis, chief executive officer, What's On India, says, "The defining value of the channel will not only create content but branding solutions for advertisers, distributors, stakeholders and employees."

Along with the new look, the channel is also extending its product portfolio by offering entertainment in the form of songs, Bollywood content, behind the scenes action and exclusive broadcaster content. The channel has signed exclusive content deals with top channels including STAR Plus, STAR Network, Zoom, VH1, Warner Bros, Lumiere and Sony Pictures.

Under the partnerships, the channel will showcase exclusive excerpts from the upcoming shows and movies with its new show, First on What's On. The show will provide broadcasters a platform to highlight the upcoming properties, which could be done either through sneak peeks into the shows or showcasing high points.

Currently, What's On India has two shows, What's on My TeeVee and What's on the Sets.

It also launched a show on parental TV guidance, My Child's TeeVee. The seven minutes show aims at creating awareness and educating parents on the importance and the need for parental guidance on TV viewing habits of children.

Eminent doctors, including Dr. Sanjeev Ahuja, paediatrician, LH Hiranandani Hospital, Mumbai; and Dr. Narendra Kinger, clinical psychologist and psychotherapist, Cozy Clinique and Nursing Home, Mumbai will discuss and give insights on the adverse effects of excessive television on a child's psychology and the emerging need for parental guidance in television. The show will also highlight some must watch shows for kids and provide expert ideas on how to handle kids of various age groups.

First Published : June 24, 2010

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