Cannes 2010: LMN, Fevicol, Breakthrough Trust in Film finals

By Prajjal Saha , afaqs!, Cannes | In Advertising | June 25, 2010
Ogilvy India has three nominations for the Fevicol and Breakthough Trust films; while Creativeland Asia has two, for the LMN films

Five entries from India have been shortlisted in the Film Lions. Creativeland Asia and Ogilvy India are the only two Indian agencies to have made it to the shortlist.

Ogilvy has three nominations - one for Fevicol's Golden Jubilee Celebration film; and the other two for Breakthrough Trust's Domestic Violence Awareness.

The Fevicol film tells the story of a village girl over the various stages of her life -- childhood, teenage, marriage, old age, and eventually, death. Throughout her life, the protagonist is shown sporting a moustache, which was stuck to her face while dressing up for a skit, when she was a child. The moustache remains stuck thereafter; as she shocks her teacher in school and the villagers, gets married, bears children, grows old, and finally, dies.The film depicted the age-old message of the brand -- unbreakable bonds.

Breakthrough Trust's Domestic Violence Awareness campaign comprises a series of films with various storylines. Each film urges people to 'ring the bell' at the door of any house, where violence against women is suspected, so that domestic abuse can be prevented.

Creativeland Asia has been shortlisted for two LMN films -- Tummy and Water Hose. Each of these films shows drought-stricken, thirsty Bushmen going to crazy extremes in search of water in their natural habitat.

© 2010 afaqs!