Box Office India to launch a trade magazine on music

Select Publishing Company, a division of Select Media Holdings, is all set to launch its second magazine within a year. This will be a trade magazine dealing with the music industry.

Select Publishing Company's first offering is Box Office India, a film trade magazine that was launched in September 2009.

The new magazine will cater to those in the music industry and those who use music in their business, such as telecom companies, internet service providers and retail music shops. The magazine will bear a cover price of Rs 150; but its name and print run are yet to be disclosed.

Talking about the new venture, Nitin Tej Ahuja, publisher of Box Office India and the new magazine says, "The music industry is pegged to be worth Rs 1,000 crore. And what makes this industry interesting is that many other businesses thrive on the music industry, such as the internet, music channels, music companies, radio, mobile phones, and other businesses. Our target audience will be the creators of music and users of music, apart from the music fans."

The monthly magazine, on an average, will have 60 pages. And its content mix would include anything that is of interest to people associated with music and recording studios. The magazine will maintain an average edit-ad ratio of 80:20.

Ahuja adds that Box Office India will play an important role in spreading the word about the upcoming magazine, and will also act as a marketing platform for the new venture. "Box Office goes to music labels and composers and other people from the industry. Through this magazine, we will educate them about our forthcoming offering."

The new venture will have separate sales and edit teams, but there would be a slight overlap between the teams for both magazines, says Ahuja.

Like Box Office India, the new magazine would follow a subscription-led model; but it would also be widely available on the stands.