Jaipur based NS Publicity has acquired the ad rights for two sets of bus queue shelters (BQS), totalling 50 BQS in Noida for a period of 10 years, during which the agency will be liable to pay a license fee to the development authority of Noida.
About 30 agencies participated in the bid.
Confirming the development, KD Maheshwari, chief executive officer, NS Publicity, says that the tender falls in line with the company's expansion plans in the National Capital Region (NCR) and will add to company's media basket.
According to Maheshwari, telecom players will be interested in taking up the space.
Recently, NS Publicity had won the advertising rights for the Delhi Metro Rail Corporation (DMRC) civil structure for eight years, on the RK Ashram-Dwarka route.
The company has also bagged the ad rights to the upcoming foot over bridge (FOB) adjacent to the popular The Great India Place mall in Noida. The construction for the 165 meter FOB will start in six months. It will have two way escalators on both sides and Maheshwari claims that it will be the first one of its kind in the NCR.
"We are always looking at investing for the long term in high value media properties that have unique USPs. The skywalk (or FOB) and the bus shelters in Noida provide these value propositions. We are actively looking at partnering civic authorities in helping them develop better amenities and public infrastructure through the public-private partnership route," he adds.
Part of the Shakun Group, NS Publicity is a Rs 200 crore company which has a market share of 85 per cent in Rajasthan. Its inventory base comprises skywalks, gantries, innovative display towers, designer unipoles and benches. The company is the AOR of more than 50 companies and provides media solutions on a pan-India basis.