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Mediascope Publicitas strengthens OOH team
The agency has made some key appointments with the objective of taking its OOH business to new heights
Mediascope Publicitas has strengthened its OOH media team in India with four new appointments. Anirudh Kanade has come on board as vice-president, projects. Besides, Sanjay Malkani, Gulrez Haider and Roger Carruthers have joined the agency as assistant vice-president, West, AV-P North and AV-P East, respectively.
Speaking on the new appointments, Gourav Tandon, chief operating officer, OOH, Mediascope Publicitas, says, "I believe Mediascope is poised for the next phase of growth with outdoor as its new area of interest and we are delighted to have Kanade, Malkani, Haider and Carruthers onboard to drive that. Their experience and understanding regarding the business in India is evolved and their impeccable leadership records are appreciable."
He adds, "I have had the opportunity to work with all four of them previously in one organisation or the other and have seen their dedication and commitment towards work. They have been associated with the outdoor industry for more than 10 years. Their capability in various areas such as client servicing, team management and relationship with media partners is commendable – all of this will drive us towards achieving our goals and providing the best services to our clients.
"With this creditable team of professionals, we are sure that Mediascope will achieve greater heights."
Mediascope Publicitas aims to be amongst the top five agencies in the industry in the next three years. It plans to bring in its international experience as the key differentiator in the market. As a part of the international PubliGroupe, the agency has access to the best international practices, technology, research and planning rules that are internationally accepted, which it plans to use to enhance its value.
Publicitas has been present in India for more than 10 years through Mediascope Publicitas. The company offers media services to its clients in India in terms of buying media space for them in specialised publications abroad. The firm is headquartered in Mumbai and has offices in Delhi, Bengaluru, Chennai and Kolkata, with franchisees in Kochi, Hyderabad, Pune, Ahmedabad and Lucknow.