Bates 141 Delhi corners Monte Carlo from JWT

By Rohit Nautiyal , afaqs!, New Delhi | In Advertising | July 20, 2010
There were nine agencies in the fray, including TBWA and the incumbent, JWT

Following a multi-agency pitch, Bates 141 has bagged the creative duties for Monte Carlo. In all, nine agencies were in the fray, including TBWA and the incumbent, JWT. The account size could not be ascertained at the time of filing this report, but it is estimated to be sizable.

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Confirming the development, Monica Oswal, executive director, Oswal Woollen Mills says, "It was an overall 360-degree creative approach, which the agency had presented. That helped them to get shortlisted for brand Monte Carlo."

Vaasu Gavarasana, EV-P and branch head, Bates 141 Delhi says, "We made a passionate pitch with ideas which could leave their impact beyond 30 seconds. We are also lucky to have the best team in Delhi working on the account, with Sambit Mohanty as ECD, Vijay Simha and Rajesh Gola as creative directors and Sailesh Wadhwa as planning director. We are proud of this win."

For the record, Oswal Woollen Mills is the flagship company of the Rs 2,500 crore Nahar Group. The Nahar Group is an industrial conglomerate with a diversified portfolio, which includes spinning, knitting, and fabric processing, hosiery garments and knitwear. Besides Monte Carlo, the group owns another knitwear brand, Canterbury.

Monte Carlo is available in exclusive brand outlets (EBO), multi-brand outlets (MBO) and factory outlets. Though the brand is present in many cities across the country, its strongest foothold is North India.