Grey Advertising has won the creative duties for Killer Jeans. There was no pitch called and the business was awarded on the basis of a presentation made by the agency. The size of the account is pegged at Rs 12 crore.
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Sandeep Varma, vice-president, marketing, Killer Jeans, says, "We were impressed by Grey's all round skills. We look forward to some fresh new ideas that will take our brand to the next level."
The 360 degree campaign will be led by television and supported by print, digital, outdoor and activation. Besides film and print, the brand is known to connect with its target audience through on ground activations and event associations.
Killer Jeans is the flagship brand of Kewal Kiran Clothing and is a youth brand focused on the age group of 16-30 years.