Vizisense.com, an online audience measurement site owned by Komli Media, has released its first customised report, titled "Understanding the online behaviour of Indian women".
The report reveals that the three most preferred online activities for women are: search, e-mail and social networking, in that order.
Where online search, the most preferred activity, is concerned, the report says that the number of unique users (female) who conducted online searches is 6.5 million (January), 7.1 million (February), 7.15 million (March) and 8.13 million (April).
Though Vizisense.com has not revealed the top search engines, it indicates that the most searched categories are music, jobs and celebrities; followed by travel and tours, wallpapers, kids, fashion, shopping, greetings, gaming, health and education. Online searches were carried out mainly during 3 -4 pm.
About 7.6 million unique women users accessed e-mail services in April 2010; while about 6 million accessed these services during February and March 2010. In April, G-mail (about 4.9 million users) was the most preferred e-mail destination; followed by Yahoo! Mail (3.7 million) and Rediffmail.com (1.5 million). Most women preferred to access e-mail services from 11 am to noon.
Facebook and Orkut were the topmost social networking sites among women. Surprisingly, the report also says that social networking activity reached its peak mostly around 9 pm.
Among the women who surf the internet 58 per cent are from metros.First Published : July 27, 2010