Publicis Ambience has won the creative mandate for Reserve Bank of India's (RBI) media awareness campaign on Indian banknotes. The agency won the duties after a multi-agency pitch, which was called in December last year and went through rigorous review rounds.
On the win, Aniruddha Banerjee, chairman, Publicis Ambience says, "We are proud to be part of this project. It is an honour to work with an organisation as distinguished as the Reserve Bank of India."
RBI has, in the past, attempted to raise awareness and bring to public notice various scams, such as fake online job offers and lotteries, and fraudulent offers of fund transfers. However, the planned campaign is expected to be one of the biggest exercises by the central bank.
Besides Publicis Ambience, the Publicis Network in India is represented by Publicis India. The network handles an array of clients, such as Citibank, Fidelity Investments, Nestlé, and Procter & Gamble.