INX Media Private Limited will now be called 9X Media Private Limited, the company has announced. This is part of the ongoing restructuring process, an official communiqu� from the company states. The move is in line with the company's strategy to undertake new media initiatives.
A new logo with the new name indicates the change. The company's attempt at exploring newer avenues was marked by its entry into licensing and merchandising recently, for two of the popular characters from its music channel, 9XM.
Bhupendra Makhi, chief financial officer, 9X Media, says, "The new identity of the company is part of the restructuring process to consolidate our resources and further strengthen 9XM." He adds, "We also plan to aggressively tap new avenues in the media and entertainment sector and expand our existing network."
9X Media has even strengthened the existing team and has undertaken initiatives for 9XM, such as the live streaming service on its website, www.9xm.in and a vibrant on-screen look for the channel.
This move comes after the company's general entertainment channel, 9X was bought by Zee Entertainment Enterprises recently, leaving only music channel, 9XM under INX Media.